Employee Bios

James E. Jordan, Jr - President

James E Jordan Jr. is the President of CBS Insurance. He has been a licensed insurance professional for more than 18 years. He currently holds life and health licenses in over 30 states. He started his career selling health insurance and working his way to managing and training a large health agency. For the last 16 years Jim has specialized in developing and marketing supplemental insurance products including critical illness insurance. He was one of the very first individual critical illness salespeople on the street and sold over 300 policies in less than 3 months. At that time he knew that CI was for the masses. He has since designed, built and marketed critical illness insurance to tens of thousands of clients. He is also a captivating public speaker that has taken part in countless events to further the cause for CI insurance. He currently owns and operates a very large and successful agency with his brother J.R. Jordan. Together they have recruited and trained 1000’s of agents nationwide to market critical illness and other supplemental insurance plans. Jim has also been a member of the President’s Advisory Council (2001-2004) for CBL/Dearborn National.

J.R. Jordan - Sr. Vice President

J.R. Jordan is the Senior Vice President of CBS Insurance. For over 15 years he has focused all of his efforts in the ancillary product market, specifically critical illness & accident Insurance. Along with his brother and late father he has been a key player in bringing critical illness insurance to the marketplace and has provided education, marketing tools/tips and training to thousands of agents nationwide. He is also a Nationally Acclaimed Certified Public Speaker and travels the nation conducting seminars and symposiums on cross selling and how to make an amazing living while embracing healthcare reform. In addition, J.R. previously served on the Board of Directors for the National Association of Critical Illness Insurance! You can follow him on twitter at www.twitter.com/jrjtalker for upcoming webinars!

L.J. Jordan - Jr. Vice President

L.J. (Lori Jordan) grew up in Florida and graduated with a Bachelor in Arts & Sciences from the Florida State University in 1992. She majored in Psychology with a minor in Communications. L.J. has held a Life/Health license for more than 15 years. She’s made a home in Phoenix, Arizona where she has been living for the past 18 years. L.J. watched her father (James Eric Jordan Sr.) build a long and successful career in the insurance industry and has been working for CBS Insurance for 8 years. L.J. is currently serving at an administrative level to help maintain company sustainability.

Laurie Lunsford - Office Manager

Laurie Lunsford was born and raised in Arizona where she lives with her husband of 15 years and her beautiful teenage daughter. Laurie has worked for CBS Insurance for the past 10+ years, starting out in new business processing and moving up to her current post as the CBS Office Manager. In addition to managing the office Laurie also processes contracts for new agents, and helps agents keep track of and resolve any issues with submitted business and policy amendments. Her extensive experience at CBS makes her an invaluable asset and vital part of the CBS team.

Jonathan Jordan - Agent Services Representative

Johnny joins CBS Insurance as a fourth-generation insurance professional, coming from the long line of Jordan pros. Growing up around his father, uncle and grandfather’s businesses, Johnny knew early on that he wanted to join the family business — and take it to the next level. In his role as new business specialist, Johnny provides support to agents and the CBS Insurance team.